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CATI FIELDWORK

Perform CATI surveys via phone with experienced professionals

Count on our extensive experience in conducting national and international CATI interviews via telephone.

Explaining the process of telephone surveys

During the telephone interview, the survey is displayed on the computer screen. The interviewer records the pre-programmed closed responses and types the open-ended answers while speaking with the respondent. All data is collected within our CATI software and funnelled into a central container for processing, cleaning, and delivery to the client in their preferred design (SPSS, ASCII, CSV, XLS).


Every year, we conduct interviews with over a million respondents globally. Our call centre is now fully remote, staffed with 32+ native language proficient interviewers, providing coverage in over 75 countries. In the year 2021, the call centre was expanded to accommodate home-based operators. In 2020, this activity amalgamated under the name of CATI@home, the biggest call centre specifically designed for market research.

How to get respondents in 4 steps

1. Managing Projects and Samples
The project manager ensures all necessary steps are taken to set up the research study, including sourcing the best samples, coordinating with the fieldwork department, arranging translations if necessary, and overall optimising for a successful project.


2.Commencement of data collection
Telephone interviewers, when well-trained, initiate the data collection process.


3. Choice of methodology
We can either choose to bring the respondent directly into the online survey (Social to CAWI) or collect their contact data to interview them via CATI, webcam or VAI Research.


3. Quality control
Supervisors closely observe interviewers during data collection to ensure their work meets industry standards, reporting any uncertainties to the project manager.


4. Managing Data
From the start of the research study to the final delivery of the datafile, data managers ensure data quality and process it according to the client's specifications.



The benefits of using telephone surveys

  • Compared to other quantitative approaches, the survey's 4-5% dropout rate is much lower.
  • The interview is conducted in real-time, allowing the supervisor to closely observe and adjust the results of the data collecting.
  • It is the best approach for doing business-to-business and business-to-consumer market research globally.
  • The interviewer leads the interviewee through the questions on the survey.
  • This approach permits end-to-end monitoring to the greatest extent possible.




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