SOCIAL SAMPLING
Rapid Insights, Every Time:
Locate and interview a consistently responsive sample, ensuring lightning-fast feedback, even against the odds. Finding and interviewing a new and responsive sample in a short period of time is possible regardless of the incidence rate.
Identify potential respondents
Social sampling yields excellent results when you are seeking a highly targeted audience, when you need to interview a profiled audience **with a low percentage of incidence rate**, or when you need to interview a large audience and collect data efficiently in a short amount of time.
Our ability to **get surveyed respondents** for the surveys utilising inbound approaches on social networks has allowed us to boast for years that we can locate (im)possible respondents. To take things to the next level, you'll need a depth sounder and deep diving skills if you want to find a needle amid a sea of trash.
How to get respondents in 4 steps
1. Identifying the objective
The research institution specifies a target audience, and our PMs and SMMs assess and characterise that audience accordingly.
2. Social Network Selection
Social media marketers choose the platform (e.g., Facebook, Twitter, TikTok, etc.) where their target demographic spends the most time. For business-to-business interactions, LinkedIn is superior than Facebook.
3. Choice of methodology
We can either choose to bring the respondent directly into the online survey (Social to CAWI) or collect their contact data to interview them via CATI, webcam or VAI Research.
3. Methodology Selection
The respondent may be brought into the web-based questionnaire immediately (Social to CAWI) or their contact information can be collected to do an interview by CATI, webcam, or VAI Research.
4. advertising on social media
Only users who interact with our social media ads based on their interests, demographics, and past actions will see them. In order to participate in the interview, participants must first access the survey or landing page.
