Marketing, advertising & agencies
Marketing, advertising & agencies
Advertising agency managers, market and brand specialists, and others possess distinct viewpoints regarding consumer behaviour, branding tactics, and the efficacy of diverse advertising platforms. The topics and themes were addressed during our market research collaboration with these experts.
Audiences
- Advertising, Marketing, and Agencies
- Digital marketers, media relations specialists, creative directors, account managers, media buyers, and planners are all part of the brand management and directorial teams.
- Online advertising and marketing; Social media marketing; Influencer marketing; Marketing technology and the assessment of platforms and tools; New developments in advertising technology; Creative design trends; The advertising industry's trajectory looking forward.
Ad Tracker Study
Locate, evaluate, and invite candidates to a brief online interview. Media buyers and planners, senior buyers and planners, digital and advertising executives of brand end customers, and ad agencies make up the workforce. In any market where digital advertising is a quota, 70% of the ads are sponsored by firms and 30% by agencies. There were 500 interviews in the US and UK and 500 in France and Germany.
- 1,00 interviewsacross 4 markets
- Audience Match targetedsample by advertising spend
- All translations, list building, questionnaire programming and data delivery by Audience Match
Digital Marketing & Social Media:
- Trends in Social Media Advertising:
- Analyzing platforms and strategies yielding optimal ROI in social media advertising.
- Content Marketing Effectiveness:
- Assessing the evolution of content marketing strategies and their efficacy.
Influencer Marketing:
- Exploring the impact of influencers on branding and advertising, along with associated challenges and ethical considerations.
Technology & Innovation:
- MarTech (Marketing Technology) Tools:
- Evaluating tools for marketing analytics, automation, CRM, etc., in the MarTech landscape.
AdTech Innovations:- Exploring emerging technologies in advertising and their implications on marketing strategies.
Data Privacy & Ethics:
- Addressing challenges related to consumer data privacy amidst targeted advertising efforts.
Future Predictions:
- The Future of Advertising:
- Predicting the evolution of advertising strategies, mediums, and technologies in the foreseeable future.
