Opinion formers & influencers
Opinion formers & influencers
Market research projects benefit greatly from the insights and wealth of knowledge that opinion farmers and senior-level businesspeople bring to the table in terms of society, the economy, and business. Economics, consumer habits, technology, cross-border trade, CSR, organisational culture, leadership, crisis management, risk assessment, marketing, branding, and many more topics can be the focus of such projects. While still meeting the requirements and achieving the goals of the organising organisation, the subjects and projects chosen would be based on the interests and skills of the participants. Data obtained from these organisations can help assess the impact of various variables on various industries and companies, provide recommendations for improvement, and foretell future trends.
Audiences - Opinion formers, Influencers and Academics
- Collaborate on research projects with powerful organisations, legislators, well-known civil officials, sociologists, analysts, managers of communication and media, specialists in policy-making, leaders of NGOs and civil society, and top corporate executives.
- Our range of topics covers everything from the current economic climate to industry forecasts, market analysis, technological advancements, company culture, ESG factors, and effective marketing strategies.
Opinions formers and Influencers - Soft Power
A significant multinational research commissioned RONIN to collect data for an important element of the first International Soft Power conference, which was held by a UK-based firm. With sixty nations' soft power tactics studied, this study is unparalleled in its breadth and depth. The brief is quite detailed and complicated; it requested that 400 surveys be sent out in 35 different countries to influential people, including politicians, NGOs, research groups, business magnates, and leading academics.
- 400interviews with senior opinion formers
- 35markets covered
- Multiple methodologiesused across phone, online and digital recruitment
Market research with prominent persons and high-ranking entrepreneurs may cover a wide range of topics and project types because of their holistic perspectives on many issues impacting society, the economy, and the corporate world. Here are a few examples of potential initiatives and research fields for these kind of organisations:
Public policy and regulation:
- Opinion leaders and high-profile business executives may provide light on how new government laws may affect various industries and the economy at large.
- Evaluating and improving policies may include a wide range of tasks; some examples include policy changes, environmental laws, and trade policies.
Economic trends and forecasts:
- Taking stock of the economic situation and trying to foretell its future trends.
- Analysing economic data, anticipating future economic developments and their effects on different sectors and companies, and assessing the impact of international events on the economy are all potential project tasks.
Industry trends and Competitive analysis:
- Examining specific tendencies, issues, and opportunities within the enterprise.
- Market research to learn how competitors stay ahead of the curve, trend and technology forecasting, and advise on how to put these predictions into action are all possible duties.
Consumer behaviour and preferences:
- Realising that diverse markets have varied needs, desires, and purchasing patterns.
- Projects may need surveys, focus groups, or in-depth interviews to gather information on consumer preferences, purchasing patterns, and unmet needs.
Technology adoption and Innovation:
- Researching how technology is being used in certain industries and how innovation has developed over time.
- Possible project duties include identifying the barriers to adoption of new technology, forecasting the impact of these breakthroughs on various industries and businesses, and developing strategies to overcome these obstacles.
Globalization and International business:
- Investigating the opportunities and challenges that businesses face in the global economy.
- Project goals may include investigating and reporting on globalization's impacts on different industries, assessing the benefits and drawbacks of entering new markets, and providing advice on how to do business on a worldwide scale.
Corporate Social Responsibility (CSR) and Sustainability:
- Determine how sustainability and corporate social responsibility initiatives have impacted businesses and the community at large.
- Project goals may include researching the effectiveness of CSR initiatives, analysing the impact of sustainability initiatives on business results, and proposing changes to enhance CSR and sustainability initiatives.
Leadership and Organisational culture:
- Considering the effects of management style and organisational norms on output.
- business cultures and leadership styles, the ways in which these elements influence the productivity and engagement of staff members, and potential ways to enhance these areas.
Crisis management and Risk assessment:
- Approaches to risk assessment and crisis management in businesses are studied.
- Possible project outputs include an evaluation of the effectiveness of crisis management solutions, an examination of the risks that industries and companies confront, and the suggestion of ways to manage crises and mitigate risks.
Branding and Marketing strategies:
- Determine how successful ad campaigns were.
- Researching the effectiveness of different marketing channels, coming up with suggestions to improve the marketing and branding process, and assessing the impact of advertising and promotion on consumer perceptions and business performance are all possible project duties. mitigate risks.
- The aforementioned matters and endeavours are by no means exhaustive of the potential subjects of inquiries by politicians and C-suite executives. Project and topic specifics would be decided by the research organization's needs and objectives in conjunction with the participants' expertise and interests.
