C-suite and Non-executives
C-suite and Non-executives
Getting the attention of top-level executives in an organisation for research can be quite a challenge. Due to the critical and high-stakes nature of their positions, the C-suite and non-executive audience usually has restricted availability and a sharp eye for detail. Although it may be difficult to tap into their perspectives, their feedback is incredibly valuable, providing a comprehensive understanding of industry trends, organisational obstacles, and strategic goals. When conducting research with this exclusive group, it's crucial to be concise, captivating, and, most importantly, pertinent. It is imperative that the discussions be customised to suit their individual viewpoints, covering subjects that align with their daily decision-making procedures and strategic orientation. By presenting the research in a way that values their labour and expertise, one can extract valuable insights that can redefine entire organisations and industries.
Audiences
- Organisations that generate over $70 million in group revenue are usually sizable and complex, with a wide range of job titles and roles.
- When reaching out to these companies for research, partnership, sales, or other business initiatives, it's essential to identify the individuals who hold the power to make important decisions and influence outcomes.
- These are some of the job titles and audiences that we often focus on in corporate entities: High-ranking executives and board members, including chief financial officers, CEOs, chief operating officers, CIOs, chief technology officers, CMOs, CHROs, board chairmen, non-executive directors, compliance and risk directors, and directors of ESG.
Board risk
Spanning across 9 markets in Asia, Europe, and America. Conducting qualitative interviews with board directors, independent board directors, and non-executive board directors in large companies with over $70 million global revenue. Supported by a renowned professional services company, the project aimed to explore the connection between corporate governance and enterprise risk management. Seeking to gain a deeper understanding of the practices of board and non-exec board members and gain valuable insights into how corporate boards govern risk and opportunities, including their approach to overseeing enterprise risk management.
- 150depth interviews
- 30minute interviews
Given their strategic positions, extensive knowledge, and restricted availability, engaging a senior audience from huge corporate organisations demands a unique strategy. When it comes to their strategic emphasis and high-level decision-making processes, the sort of research and themes of conversation that they do should be congruent with each other.
The following categories of research and their corresponding subjects are most appropriate for this audience:
The following categories of research and their corresponding subjects are most appropriate for this audience:
Strategic interviews:
- Vision, purpose, long-term strategic objectives, industry trends and projections, competitive landscape, prospective mergers and purchases, and economic factors affecting the organisation.
Brand perception & Equity studies:
- Analysing the position of the brand in the market, evaluating advertise strengths and weaknesses, identifying areas of improvement, and assessing brand image in relation to competitors.
Product/Service concept testing:
- Deliver feedback on the new product/service concepts, evaluate their potential market acceptance, identify any areas of concern or enhancement, and assess how they align strategically with the company's portfolio.
Crisis management research:
- Managing PR crises, firm reputation, communication, and learning from prior disasters.
Competitive analysis interviews:
- Analysis of main rivals, the company's competitive advantage, and market risks and opportunities.
Stakeholder & Investor relations research:
- Investor concerns, the financial performance of the company, its growth strategies, and its prospective investment approaches.
Organisational structure & Culture studies:
- Organisational health, culture, leadership, employee engagement, and restructuring opportunities.
Risk assessment interviews:
- Risk identification, management, and contingency planning for company.
Innovation & Technology trend discussions:
- Future technological developments, corporate integration of new technologies, and technology adoption issues.
Regulatory & Compliance surveys:
- Understanding regulatory issues, compliance, government policy input, and strategy alterations owing to regulatory changes.
Supply chain & Operations reviews:
- Evaluation of supply chain efficiency, improvements, operational issues, and worldwide procurement and distribution strategies.
Mergers & Acquisitions feedback:
- Assessing acquisition candidates, merger feedback, and integration methods.
- Approaching this older audience should be straightforward, appreciative regarding their time, and well-prepared. The conversations should be based on well-researched facts and enable these leaders to share their knowledge and high-level viewpoint.
