Business leaders
Business leaders
Subjects often covered in marketing research with corporate organisations, particularly those with annual revenues of over $1 billion, as well as with C-suite executives and senior directors, include long-term planning, market positioning, growth prospects, risk analysis, and future-proofing. The high stakes and far-reaching consequences of research choices usually need a more strategic, future-oriented, and data-driven approach. Important investments, long-term plans, and the company's general trajectory may all be influenced by this study.
Audiences
- Directors and vice presidents, The C-suite (the chief executive officer, chief operating officer, chief financial officer, chief marketing officer, CGO, the chief information officer, and CTO). Departmental chiefs, Country executives, General managers, Non execs & Board directors.
- Digital transformation, strategic and development planning, regulatory and compliance, sustainability and social governance, and market dynamics and positioning are all core competencies.
Corporate transformation
In the fields of technology, business, sustainability, and the workplace, strategic plans are being developed by clients of transformation consultants. Global revenue of $5 billion or more for companies. Dedicated to the banking, retail, energy, healthcare, and public sectors. C-suite and Director level participants, already employing professional consultation services.
- 40minute depth interviews across 8 markets
- Senior levelconsultancy services users
- Global corporateswith more than $5 billion global revenue
Market research with prominent persons and high-ranking entrepreneurs may cover a wide range of topics and project types because of their holistic perspectives on many issues impacting society, the economy, and the corporate world. Here are a few examples of potential initiatives and research fields for these kind of organisations:
Public policy and regulation:
- Opinion leaders and high-profile business executives may provide light on how new government laws may affect various industries and the economy at large.
- Evaluating and improving policies may include a wide range of tasks; some examples include policy changes, environmental laws, and trade policies.
Economic trends and forecasts:
- Taking stock of the economic situation and trying to foretell its future trends.
- Analysing economic data, anticipating future economic developments and their effects on different sectors and companies, and assessing the impact of international events on the economy are all potential project tasks.
Market dynamics & Positioning:
- Determine the company's main rivals, evaluate its present market share, and locate it in the value chain.
Growth Opportunities:
- Exploring avenues for expansion into new markets, segments, or geographies.
- Assessing potential mergers, acquisitions, or strategic partnerships to fuel growth.
Innovation & Research and Development (R&D):
- Identifying areas for technological innovation to stay competitive in the market.
- Evaluating the potential for developing new product or service lines to meet evolving customer needs.
Risk Management:
- Analyzing various potential risks, including geopolitical issues and supply chain vulnerabilities.
- Developing strategies for risk mitigation to protect the business and its stakeholders.
Digital Transformation:
- Assessing the current state of digital maturity within the company.
- Identifying opportunities for digital optimization or overhaul, such as integrating AI or adopting cloud technologies, to drive efficiency and innovation.
Talent Management & Leadership Development:
- Assessing the company’s current talent pool and identifying areas for improvement or development.
- Developing strategies for attracting and retaining top talent, including recruitment initiatives and employee retention programs.
Brand Health & Reputation Management:
- Evaluating brand perception in the market through customer feedback, surveys, and market research.
- Developing crisis management and public relations strategies to address any negative publicity or reputation threats effectively.
Regulatory & Compliance Landscape:
- Staying informed about upcoming regulatory changes that may impact the business and ensuring compliance with relevant laws and regulations.
- Assessing the current compliance infrastructure and identifying potential vulnerabilities or areas for improvement.
- Implementing robust compliance measures and controls to mitigate risks and maintain adherence to regulatory requirements.
Sustainability & Corporate Social Responsibility (CSR):
- Assessing the company’s environmental and social impact, including carbon footprint and community involvement.
- Exploring opportunities for integrating sustainable practices and implementing corporate social responsibility initiatives.
Supply Chain Management:
- Assessing the efficiency and resilience of the current supply chain, including supplier relationships and logistics operations.
- Identifying opportunities for supply chain optimization or diversification to enhance resilience and mitigate risks.
Financial Health & Forecasting:
- Evaluating the company’s current financial health, including liquidity, profitability, and debt levels.
- Developing financial forecasting models to anticipate future financial scenarios and inform strategic decision-making.
Stakeholder Engagement:
- Understanding the needs, expectations, and perceptions of various stakeholders, including shareholders, employees, customers, and communities.
- Implementing stakeholder engagement strategies to foster trust, transparency, and positive relationships with all stakeholders.
Customer Experience & Loyalty:
- Evaluating the customer journey and identifying pain points or areas for improvement to enhance the overall customer experience.
- Developing strategies to increase customer loyalty and retention, including personalized marketing initiatives and loyalty programs.
Emerging Technologies & Trends:
- Understanding the potential impact of emerging technologies such as blockchain, artificial intelligence (AI), Internet of Things (IoT), or 5G on the business model and operations.
Geopolitical & Macro-Economic Factors:
- Evaluating global geopolitical trends, political developments, and macroeconomic factors that could influence market dynamics, trade policies, and consumer behavior.
Organizational Culture & Transformation:
- Assessing the current organizational culture, values, and behaviors, and identifying areas for potential transformation or cultural shifts to align with strategic objectives.
Post-COVID Business Strategies:
- Understanding the long-term implications of the COVID-19 pandemic on the business model, operations, supply chains, customer behaviors, and market dynamics.
- Developing strategies to adapt to the new normal, enhance resilience, and capitalize on emerging opportunities in a post-pandemic world.
