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Managing Product Complexity
INVESTORS & FINANCE

Financial decision makers study

Financial decision makers study
  • You can rely on our expertise to successfully engage financial decision makers such as CFOs and financial directors. This requires a grasp of their complicated financial strategies, which include financial management, asset allocation, and managing risk.

Financial decision makers study




Financial decision makers study

  • 5countries that respondents were sourced from
  • 100interviews per market
  • 20 minute depth interviews


PROJECT BACKGROUND

A comprehensive international investigation into the role of decision makers in the financial sector, encompassing both quantitative and qualitative components.



RESEARCH OBJECTIVES
  • A screening process was implemented to ascertain that respondents possessed decision-making authority within their respective organisations.
  • All interviews were carried out utilising target lists that were provided by the client.


CHALLENGES FACED & ACTIONS TAKEN
  • We enlisted Japanese participants through phone calls and conducted face-to-face interviews with the help of a local partner. All other interviews were conducted over the phone from our London CATI Centre.
  • Participants were requested to participate in an additional investigation six months after their initial interview.


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