Corporate banking customer satisfaction
Business & Institutional Investors
- Engaging business & institutional investors, like pension funds and insurance companies, demands an understanding of their complex investments in areas like equities, fixed income, and real estate. Audience Match excels in connecting you with these audiences effectively and in a timely way.
Corporate banking customer satisfaction
Corporate banking customer satisfaction
- 18markets
- 3continents
- 2000 interviews every year
- 30 minutes
PROJECT BACKGROUND
A investigation commissioned by one of the largest institutions in the globe. This is an annual initiative to monitor shifts in consumer sentiment and provide ongoing feedback.
RESEARCH OBJECTIVES
- The intended audience comprised the highest-ranking relationship managers, in addition to two additional client categories, in order to provide a comprehensive assessment of satisfaction levels.
- A concern about the method promptly alerts the consumer to prospective problems.
CHALLENGES FACED & ACTIONS TAKEN
For larger organisations, Audience Match conducted executive-level interviews and implemented semi-structured interviewing techniques. Utilising online calendar appointment confirmations increased response rates.
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