Trades people & self employed
Trades people & self employed
Obtaining opinions of busy tradespeople can be quite a task, as it often involves reaching out through various channels to ensure a good response rate. RONIN offers multiple communication options, including phone, screen, and online interviews, to accommodate individuals who are not desk-based. Additionally, we can conduct straightforward phone interviews for those who prefer that method. Tradespeople in the construction, HVAC, plumbing, boiler engineering, mechanic, pipefitting, landscaping, and technology installation industries might range from solo practitioners to those employed by bigger companies.
Audiences - Tradespeople
- Wellness, Environmental Design, Precision Metalworking, Architectural Development, Machinery Engineering, Vehicle Technology, Connectivity, and Artisanal Craftsmanship (completed with this paragraph)
- Common areas of focus may encompass research on tools, equipment, and supplies, training and professional growth, safety and regulations, technological advancements, industry trends and obstacles, purchasing habits, product and material preferences, and feedback on communications and marketing efforts.
Paint purchasing study - Customer satisfaction in 8th year of fieldwork
An internet-based and mobile phone project that combines different methodologies. Customer sample lists were provided for trade pain purchasers. They were initially contacted by email for via the internet completion, and then failure to respond were followed up with phone calls. Because tradesmen do not operate from a desk, a mixed methodological approach may maximise responsiveness. Survey accessible on various devices including phone, desktop, tablet, and mobile.
- 1,600 18-minute interviews across 18 European markets
- Hard-to-reach group not desk based
- Open ended translation coding and data provided by RONIN
Market research surveys aim to reach a wide range of sectors and careers, including contractors, in order to collect valuable insights on their preferences, needs, behaviours, and opinions. When it comes to contractors, market analysis often covers a range of common subjects:
Tools, Equipment, and Supplies:
- Assessment of brand preferences for tools and equipment.
- Evaluation of satisfaction levels with current tools or equipment.
- Identification of desired features and functionalities in new tools or equipment.
- Understanding purchase frequency and decision-making factors for acquiring tools and supplies.
Training and Professional Development:
- Determining the need for training or certification programs.
- Preferences for training modes (online, in-person, workshops).
- Evaluation of existing training courses and certifications for effectiveness.
Safety and Regulations:
- Assessment of awareness regarding safety standards and regulations.
- Gauging satisfaction with safety equipment and tools.
- Soliciting concerns and feedback about safety in the workplace.
Services and Support:
- Identifying preferences for service and support options.
- Evaluation of satisfaction levels with existing service providers.
- Gathering feedback on areas for improvement in service and support offerings.
Satisfaction with Supplier Services:
- Assessing satisfaction levels with supplier services including delivery, customer service, and warranties.
- Exploring interest in additional support services such as financing, training, and maintenance.
Technological Adaptation:
- Understanding openness to adopting new technologies such as software for job management or mobile apps.
- Examining current use of technology and software in the trade.
- Identifying barriers to adopting new technology.
Industry Trends and Challenges:
- Gathering perceptions of current industry trends.
- Identifying the most significant challenges faced in the trade.
- Exploring opportunities for growth or improvement.
Product and Material Preferences:
- Assessing preferences regarding materials used, including interest in sustainable materials and brand choices.
- Evaluating perceptions of new products or materials in the market.
Pricing and Payment:
- Understanding preferences and considerations related to pricing and payment options.
- Understanding factors influencing purchasing decisions and price sensitivity.
- Exploring preferred payment methods and terms.
- Assessing openness to financing options.
Work Conditions and Preferences:
- Gauging preferences for job assignments such as residential versus commercial projects.
- Soliciting feedback on working conditions, hours, and job sites.
Communication and Marketing:
- Identifying preferred channels for receiving industry news and product information.
- Gathering feedback on promotional campaigns targeted at tradespeople.
- Assessing the effectiveness of different marketing and advertising mediums.
Business Operations and Management:
- Identifying challenges in managing their business for those who are business owners.
- Assessing use and satisfaction with business management software or services.
- Exploring hiring and staffing concerns.
Supply Chain and Logistics:
- Evaluating satisfaction levels with suppliers and distributors.
- Identifying challenges faced in procuring materials or tools.
- Whether or not world events (such as epidemics or trade disputes) affect their supply chain
- It is very helpful for sellers, producers, and service providers to do market research polls with workers because they can get useful information straight from the field. This allows them to better understand the demands of tradespeople and adjust their products and services appropriately.