Construction & Industrial

An intriguing brand equity exercise that delves into the realms of brand loyalty, brand awareness, brand associations, and perceived quality, all of which contribute immense value to a company in various ways. Once a brand recognises the importance of brand equity, it can follow this roadmap to create and oversee that potential value. Conducted on behalf of a polymer business across various industrial sectors in 25 markets. Interviews were conducted with a wide range of stakeholders, including OEMs, manufacturers, fabricators, builders, installers, distributors, planners, architects, municipalities, and decision makers involved in purchasing, technical specifications, and procurement.

We constantly undertake market research with construction and industry specialists on several specific topics:

• Examining the worldwide and local demand for particular industrial products or services.
• Keeping up with the latest industrial trends, such as Industry 4.0, smart manufacturing, or the integration of AI in operations.

• Embracing and appreciating the latest technologies, machinery, and software.
• Delving into the exciting realm of automation, IoT, and digital twins.

• Assessing obstacles and remedies in the procurement, manufacturing, and distribution of basic materials.
• The influence of occurrences such as pandemics and geopolitical tensions on the resilience of supply chains, as well as mitigation strategies.

• Identifying tools and best practices for optimizing processes and minimizing waste.
• Assessing the efficacy of lean manufacturing and Six Sigma implementation.

• Investigating approaches to sustainability and circular economy practices within the industry.
• Investigating the demand on the market for sustainable or environmentally favorable industrial processes and products.

• Evaluating the impact of industry-specific regulations and standards.
• Examining the influence and readiness for evolving regulatory landscapes, particularly in regard to environmental and safety protocols.

• Identifying the requirements and areas for improvement in existing product offerings.
• Exploring the potential for new product lines or diversifying our offerings.

• Issues concerning the acquisition, training, and retention of talent.
• The importance of acquiring new skills and enhancing existing ones in response to automation and technological progress.

• Assessing various financing options and investment opportunities.
• Mastering investment patterns, budgeting, and financial strategies in the industrial sector.

• The purchasing patterns, loyalty, and decision-making processes of B2B clients.
• Evaluating the efficacy of marketing and sales strategies in attracting and retaining industrial customers.

• Assessing the effectiveness of existing sales channels and considering new possibilities.
• Examining the impact of online shopping and online platforms on B2B sales.

• Locating weak points in supply networks, operations, and geopolitical situations.
• Exploring strategies and tools for predicting, assessing, and mitigating risks.

• Examination of market share, industry rivalry, and differentiation tactics.
• Investigating options for acquisitions, mergers, and strategic alliances.

• Improving brand image and equity in the B2B industrial market.
• Evaluating the success of various marketing channels and strategies, such as trade exhibitions, internet marketing, and print media.

• Examining the potential and difficulties of worldwide expansion.
• Considering the advantages of specialized manufacturing and service centers.

• Assessing the readiness and difficulties of incorporating modern digital technology into industrial processes.
• Given the large scope of the manufacturing industry, individual themes may differ depending on various divisions. However, the topics indicated above provide a complete overview of prospective study fields for industrial organizations and associated legislators.