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Managing Product Complexity
B2B audiences

Agriculture, land & farming

Agriculture, land & farming

Market analysis in the the agricultural sector, property, and cultivating sectors focuses on comprehending the dynamic landscape, influenced by factors such as developments in technology, evolving consumer needs, regulating shifts, and sustainability issues.

Audiences - Agriculture, Land and Farming 
  • Insights from farm owners and operators about the potential, threats, and day-to-day struggles faced by the sector as a whole may be invaluable. Professionals specialising in agriculture and soil health, or agronomists, may provide light on current methods, emerging technology, and best practices for managing crops.
  • Agricultural consultants: These experts offer valuable guidance on various aspects such as crop selection, land management, and effective business tactics.
  • Land managers are responsible for the strategic and operational management of agricultural land.
  • Distribution chain executives, who supervise the logistical processes from production to sale, possess the ability to offer valuable perspectives on obstacles and prospects associated with shipping, storing, and delivery.
  • Farm economists are data analysts who forecast market trends and offer financial advisory services.
  • Livestock administrators, who possess expertise in animal husbandry, are capable of imparting knowledge pertaining to animal health, reproduction, and market dynamics.
  • Officers of sustainability are experts in the implementation of sustainable agricultural practices and the comprehension of the market's demand for sustainable products.
  • Agricultural engineers are responsible for optimising agricultural operations' technology and equipment, offering knowledge of the most recent developments and instruments.
  • Experts in compliance and regulation, these individuals ensure that the farm's operations conform to both national and international standards and regulations.
  • Marketing and sales managers: Agricultural product marketers and purchasers can provide insight regarding market positioning, branding, and consumer demand.
  • Agricultural extension officers serve as intermediaries between research and practical implementation, frequently engaging in direct collaboration with producers to implement novel technologies and techniques.
  • Veterinarians are particularly pertinent in cases where the research pertains to the health of livestock, reproduction, or biotechnologies.
  • Procurement administrators and crop buyers: Individuals responsible for the acquisition of crops on behalf of larger organisations (e.g., retail chains or food processors) may have knowledge regarding pricing dynamics, demand trends, and quality standards.
  • The following are pertinent subjects for geneticists and biotechnologists: GMOs, crop genetics, and biotechnological developments.
  • Representatives of agricultural labour unions: To obtain knowledge regarding labour conditions, challenges, and trends.
  • Founders of AgTech startups or entrepreneurs who are committed to introducing innovative technologies to the agricultural industry.
  • Members of trade associations: Individuals who are affiliated with agricultural trade organisations or bodies, given their frequently comprehensive understanding of industry developments and obstacles.
  • Export/import managers: Individuals with expertise in international trade can offer valuable perspectives on the intricacies and regulations of the global market.
  • Bankers or financial advisors specialising in rural areas: Experts in the provision of financial services to the agricultural sector, including knowledge of risk profiles, credit requirements, and investment trends.


Dairy farmer in the USA

Farm proprietors and managers were assigned a target quota ranging from 40 to 2000 dairy cows. Targeting specific locations in Michigan, Wisconsin, New York state, Pennsylvania, and Minnesota. The entire sample that Audience Match targets by farm size and location. Twenty minutes of questioning.

  • Fivetageted States
  • 250interviews, with subsets based on farm sizeFarmers of dairy in the U.S.

Our research with agriculture, land, and agricultural companies and their decision-makers has encompassed the following subjects and motifs:

  • Advancements in technology
  • Local boutique establishments specializing in clothing
  • Sustainability in the Environment
  • Management of the supply chain
  • Preferences for Shopping
  • Automobiles and gear
  • Utilisation of land
  • Genetic and biotechnology-based financial health


Learn more about the audiences with whom we collaborate.










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